Chief Marketing Officer
With over two decades of brand and marketing experience in high-tech manufacturing and non-profit broadcast media, Heath’s work spans web development and programming, to social media consulting and brand management, to participation on national brand and marketing advisory boards.
He has been responsible for internal company communications, internal / external online community development, management / leadership training, large-team technology management, and social media consulting at Intel and the Intel Retail Edge program. Following Intel he was a public face of KVIE Public Television, with responsibilities in fundraising/development, large-scale event planning, social media and marketing, brand awareness, and live television hosting and production.
Additionally, through Sacramento’s regional Big Day of Giving program he has assisted in training hundreds of area non-profits in effective use of social media and marketing for online fundraising and donor engagement / retention.
Heath’s passion is for sharing the uniqueness of an organization to build affinity. He is a published author of books for young adults, and was recognized as a Top 100 finalist in the 2012 Sacramento Business Journal’s 40 Under 40.
L. David Smith II
Design and Merchandising Director
David is a member of Sacramento’s old-school web design community and calls Sacramento home. With over 30 years of experience in technology and design, David possesses a diverse background of skills with a special focus on graphic design, campaign development, brand awareness, business process, video production, sound design, and event planning.
Over the years he has worked with hundreds of local businesses and organizations including Goore’s, SacWeb, KOVR 13, Lumens Light & Living, and was one of the founding members of the Technical Advisory Board for the Sacramento Web Awards. David has worked on many high-profile projects with companies like Microsoft, Intel Corp, General Motors, CBS TV, and Paramount Pictures – just to name a few!
David’s experience ranges from modest logos to large-scale campaigns that unify a company’s look and make a powerful statement, represent the business voice, build brand value, and engage customers.